Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Cooper, Robert G.
  • List Price: $29.95
  • ISBN-10: 0738204633
  • ISBN-13: 9780738204635
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Basic Books

About The Book

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert... Read more

FINDING THE BEST PRICES

Related Books

Global Marketing Management
  • Year: 2010
  • Edition: 5th
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470381113
  • ISBN: 0470381116
MKTG 5
$200

MKTG 5

  • Year: -0001
  • Edition: 5th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9781111528096
  • ISBN: 1111528098
Selling Today (12th Edition)
  • Year: 2003
  • Edition: 12nd
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780132109864
  • ISBN: 0132109867