Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
by Cooper, Robert G.- List Price: $29.95
- ISBN-10: 0738204633
- ISBN-13: 9780738204635
- Edition: 3rd
- Type: Paperback
- Publisher: Basic Books
About The Book
For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert... Read more
Related Books
- Year: -0001
- Edition: 12nd
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780073529776
- ISBN: 007352977X
$152
Marketing: The Core
- Year: 2001
- Edition: 4th
- Publisher: McGraw-Hill/Irwin
- Type: Paperback
- ISBN13: 9780078112065
- ISBN: 0078112060
- Year: -0001
- Edition: 8th
- Publisher: South-Western College Pub
- Type: Hardcover
- ISBN13: 9780324593600
- ISBN: 0324593600