
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
by Cooper, Robert G.- List Price: $29.95
- ISBN-10: 0738204633
- ISBN-13: 9780738204635
- Edition: 3rd
- Type: Paperback
- Publisher: Basic Books
About The Book
For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert... Read more
Related Books

- Year: 2010
- Edition: 5th
- Publisher: Wiley
- Type: Paperback
- ISBN13: 9780470381113
- ISBN: 0470381116

$200
MKTG 5
- Year: -0001
- Edition: 5th
- Publisher: Cengage Learning
- Type: Paperback
- ISBN13: 9781111528096
- ISBN: 1111528098

- Year: 2003
- Edition: 12nd
- Publisher: Pearson
- Type: Hardcover
- ISBN13: 9780132109864
- ISBN: 0132109867