Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.
  • List Price: $210.00
  • ISBN-10: 0132538962
  • ISBN-13: 9780132538961
  • Edition: 5th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends... Read more

FINDING THE BEST PRICES

Related Books

Intercultural Competence: Interpersonal Communication...
  • Year: -0001
  • Edition: 6th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205595754
  • ISBN: 0205595758
Introducing  Communication Theory: Analysis and Application
  • Year: -0001
  • Edition: 4th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780073385075
  • ISBN: 0073385077
Persuasion, Social Influence, and Compliance Gaining (4th...
  • Year: 2003
  • Edition: 4th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205698189
  • ISBN: 0205698182