Integrated Advertising, Promotion, and Marketing Communications
by Clow, Kenneth E.- List Price: $210.00
- ISBN-10: 0132538962
- ISBN-13: 9780132538961
- Edition: 5th
- Type: Paperback
- Publisher: Pearson College Div
About The Book
Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends... Read more
Related Books
- Year: 2001
- Edition: 6th
- Publisher: Cengage Learning
- Type: Hardcover
- ISBN13: 9780495898320
- ISBN: 0495898325
- Year: 2009
- Edition: 12nd
- Publisher: Cengage Learning
- Type: Paperback
- ISBN13: 9780495567509
- ISBN: 0495567507
- Year: 2001
- Edition: 9th
- Publisher: Cengage Learning
- Type: Paperback
- ISBN13: 9781439082744
- ISBN: 143908274X