Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
by Morrison, Margaret A.- List Price: $70.00
- ISBN-10: 1412987245
- ISBN-13: 9781412987240
- Edition: 2nd
- Type: Kindle Edition
- Publisher: SAGE Publications, Inc
About The Book
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and... Read more
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