Brand Asset Management: Driving Profitable Growth Through Your Brands

Brand Asset Management: Driving Profitable Growth Through Your Brands

by Davis, Scott M.
  • List Price: $19.95
  • ISBN-10: 0787963941
  • ISBN-13: 9780787963941
  • Edition: 1st
  • Type: Paperback
  • Publisher: Jossey-Bass

About The Book

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the... Read more

FINDING THE BEST PRICES

Related Books

The Social Media Bible: Tactics, Tools, and Strategies...
$145

The Social Media Bible: Tactics, Tools, and Strategies...

  • Year: 2009
  • Edition: 1st
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780470411551
  • ISBN: 0470411554
Contemporary Direct & Interactive Marketing (2nd Edition)
$920

Contemporary Direct & Interactive Marketing (2nd Edition)

  • Year: -0001
  • Edition: 2nd
  • Publisher: Prentice Hall
  • Type: Paperback
  • ISBN13: 9780136086109
  • ISBN: 0136086101
The New Community Rules: Marketing On The Social Web
$1999

The New Community Rules: Marketing On The Social Web

  • Year: 2009
  • Edition: 1st
  • Publisher: O'Reilly Media
  • Type: Paperback
  • ISBN13: 9780596156817
  • ISBN: 0596156812
Close