Brand Asset Management: Driving Profitable Growth Through Your Brands

Brand Asset Management: Driving Profitable Growth Through Your Brands

by Davis, Scott M.
  • List Price: $19.95
  • ISBN-10: 0787963941
  • ISBN-13: 9780787963941
  • Edition: 1st
  • Type: Paperback
  • Publisher: Jossey-Bass

About The Book

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the... Read more

FINDING THE BEST PRICES

Related Books

Groundswell, Expanded and Revised Edition: Winning in a...
$1319

Groundswell, Expanded and Revised Edition: Winning in a...

  • Year: 2011
  • Edition: Expanded and Revised
  • Publisher: Harvard Business Review Press
  • Type: Paperback
  • ISBN13: 9781422161982
  • ISBN: 1422161986
The New Mainstream: How the Multicultural Consumer Is...
$039

The New Mainstream: How the Multicultural Consumer Is...

  • Year: 2005
  • Edition:
  • Publisher: HarperBusiness
  • Type: Paperback
  • ISBN13: 9780060584665
  • ISBN: 0060584661
Consumer Behavior: Buying, Having, and Being
$199

Consumer Behavior: Buying, Having, and Being

  • Year: 2001
  • Edition: 9th
  • Publisher: Pearson College Div
  • Type: Hardcover
  • ISBN13: 9780136110927
  • ISBN: 0136110924
Close