Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

by Solomon, Michael R.
  • List Price: $230.15
  • ISBN-10: 0136110924
  • ISBN-13: 9780136110927
  • Edition: 9th
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape... Read more

FINDING THE BEST PRICES

Related Books

SELL 2 (with Printed Access Card)
  • Year: 2011
  • Edition: 2nd
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9781111528232
  • ISBN: 1111528233
Advertising and Integrated Brand Promotion
  • Year: -0001
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780538473323
  • ISBN: 0538473320
Principles of Marketing (14th Edition)
  • Year: -0001
  • Edition: 14th
  • Publisher: Prentice Hall/Pearson
  • Type: Paperback
  • ISBN13: 9780132167123
  • ISBN: 0132167123