Consumer Behavior: Buying, Having, and Being
by Solomon, Michael R.- List Price: $230.15
- ISBN-10: 0136110924
- ISBN-13: 9780136110927
- Edition: 9th
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape... Read more
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