Consumer Behavior

Consumer Behavior

by Kardes, Frank
  • List Price: $344.95
  • ISBN-10: 0538745401
  • ISBN-13: 9780538745406
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Cengage Learning

About The Book

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of... Read more

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