Basic Marketing Research: A Decision-Making Approach
by Malhotra, Naresh K.- List Price: $220.40
- ISBN-10: 0136037909
- ISBN-13: 9780136037903
- Edition: 3rd
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that... Read more
Related Books
- Year: 2012
- Edition: 3rd
- Publisher: Prentice Hall
- Type: Mass Market Paperback
- ISBN13: 9780131888593
- ISBN: 0131888595
$254
Marketing Research
- Year: 2010
- Edition: 9th
- Publisher: Wiley
- Type: Hardcover
- ISBN13: 9781118074619
- ISBN: 1118074610
- Year: 2008
- Edition: 3rd
- Publisher: Supply Chain Management Institute
- Type: Hardcover
- ISBN13: 9780975994931
- ISBN: 097599493X