Rethinking Marketing: The Entrepreneurial Imperative

Rethinking Marketing: The Entrepreneurial Imperative

by Schindehutte, Minet
  • List Price: $113.32
  • ISBN-10: 0132393891
  • ISBN-13: 9780132393898
  • Edition: 1st
  • Type: Paperback
  • Publisher: Pearson

About The Book

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which... Read more

FINDING THE BEST PRICES

Related Books

Strategic Marketing Problems: Cases and Comments
  • Year: 2008
  • Edition: 12nd
  • Publisher: Pearson College Div
  • Type: Hardcover
  • ISBN13: 9780136107064
  • ISBN: 0136107060
M: Marketing with Premium Content Access Card
  • Year: 2001
  • Edition: 2nd
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780077386436
  • ISBN: 0077386434
Advertising and Integrated Brand Promotion
  • Year: -0001
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780538473323
  • ISBN: 0538473320