Rethinking Marketing: The Entrepreneurial Imperative

Rethinking Marketing: The Entrepreneurial Imperative

by Schindehutte, Minet
  • List Price: $113.32
  • ISBN-10: 0132393891
  • ISBN-13: 9780132393898
  • Edition: 1st
  • Type: Paperback
  • Publisher: Pearson

About The Book

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which... Read more

FINDING THE BEST PRICES

Related Books

Marketing: The Core
  • Year: 2001
  • Edition: 4th
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780078112065
  • ISBN: 0078112060
New Products Management
  • Year: -0001
  • Edition: 10th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073404806
  • ISBN: 0073404802
Marketing Research
  • Year: 2009
  • Edition: 8th
  • Publisher: Wiley
  • Type: Hardcover
  • ISBN13: 9780470087022
  • ISBN: 0470087021