Market-Based Management: Strategies for Growing Customer Value and Profitability

Market-Based Management: Strategies for Growing Customer Value and Profitability

by Best, Roger J.
  • List Price: $174.60
  • ISBN-10: 0132336537
  • ISBN-13: 9780132336536
  • Edition: 5th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It... Read more

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