Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

by Hawkins, Delbert
  • List Price: $216.00
  • ISBN-10: 0077294106
  • ISBN-13: 9780077294106
  • Edition: 11st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more

FINDING THE BEST PRICES

Related Books

Advertising and Integrated Brand Promotion
$399

Advertising and Integrated Brand Promotion

  • Year: -0001
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780538473323
  • ISBN: 0538473320
Marketing Management (14th Edition)
$1498

Marketing Management (14th Edition)

  • Year: -0001
  • Edition: 14th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780132102926
  • ISBN: 0132102927
Marketing Strategy: A Decision Focused Approach
$206

Marketing Strategy: A Decision Focused Approach

  • Year: -0001
  • Edition: 7th
  • Publisher: McGraw-Hill/Irwin
  • Type: Paperback
  • ISBN13: 9780073381152
  • ISBN: 0073381152
Close