Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

by Hawkins, Delbert
  • List Price: $216.00
  • ISBN-10: 0077294106
  • ISBN-13: 9780077294106
  • Edition: 11st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more

FINDING THE BEST PRICES

Related Books

Principles of Marketing (14th Edition)
  • Year: -0001
  • Edition: 14th
  • Publisher: Prentice Hall/Pearson
  • Type: Paperback
  • ISBN13: 9780132167123
  • ISBN: 0132167123
Strategic Brand Management (3rd Edition)
  • Year: 2012
  • Edition: 3rd
  • Publisher: Prentice Hall
  • Type: Mass Market Paperback
  • ISBN13: 9780131888593
  • ISBN: 0131888595
Basic Marketing Research
  • Year: -0001
  • Edition: 7th
  • Publisher: South-Western College Pub
  • Type: Hardcover
  • ISBN13: 9781439041390
  • ISBN: 1439041393