Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Kevin Lane Keller
  • List Price: $223.20
  • ISBN-10: 0131888595
  • ISBN-13: 9780131888593
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a... Read more

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