
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
by Kevin Lane Keller- List Price: $223.20
- ISBN-10: 0131888595
- ISBN-13: 9780131888593
- Edition: 3rd
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a... Read more
Related Books

- Year: -0001
- Edition: 8th
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780073530017
- ISBN: 0073530018

$34495
Consumer Behavior
- Year: 2010
- Edition: 1st
- Publisher: Cengage Learning
- Type: Hardcover
- ISBN13: 9780538745406
- ISBN: 0538745401

- Year: 2010
- Edition: 1st
- Publisher: Harper Business
- Type: Hardcover
- ISBN13: 9780061684326
- ISBN: 0061684325