Contemporary Advertising
by Arens, William- List Price: $170.40
- ISBN-10: 0073530034
- ISBN-13: 9780073530031
- Edition: 13rd
- Type: Loose Leaf
- Publisher: McGraw-Hill Education
About The Book
CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is... Read more
Related Books
$001
Retailing Management
- Year: -0001
- Edition: 8th
- Publisher: McGraw-Hill Education
- Type: Hardcover
- ISBN13: 9780073530024
- ISBN: 1259004740
$152
Marketing: The Core
- Year: 2001
- Edition: 4th
- Publisher: McGraw-Hill/Irwin
- Type: Paperback
- ISBN13: 9780078112065
- ISBN: 0078112060
- Year: 2003
- Edition: 5th
- Publisher: Pearson
- Type: Paperback
- ISBN13: 9780132539302
- ISBN: 0132539306