Contemporary Advertising

Contemporary Advertising

by Arens, William
  • List Price: $170.40
  • ISBN-10: 0073530034
  • ISBN-13: 9780073530031
  • Edition: 13rd
  • Type: Loose Leaf
  • Publisher: McGraw-Hill Education

About The Book

CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is... Read more

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