New Products Management

by Crawford, C. Merle

List Price: $400.00
ISBN-10: 0073404802
ISBN-13: 9780073404806

Edition: 10th
Type: Hardcover
Publisher: McGraw-Hill Education

About The Book

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the... Read more

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New Products Management

About The Book

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M: Marketing with Premium Content Access Card

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