Consumer Behavior

by Peter, J. Paul

List Price: $274.33
ISBN-10: 0073404764
ISBN-13: 9780073404769

Edition: 9th
Type: Hardcover
Publisher: McGraw-Hill Education

About The Book

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the... Read more

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Consumer Behavior

About The Book

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Retailing Management

Strategic Marketing Problems: Cases and Comments

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