Preface to Marketing Management
by Peter, J. Paul- List Price: $178.67
- ISBN-10: 0073380962
- ISBN-13: 9780073380964
- Edition: 11st
- Type: Paperback
- Publisher: McGraw-Hill/Irwin
About The Book
Preface to Marketing Management, 11/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility.... Read more
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