Services Marketing (5th Edition)

by Valarie A. Zeithaml

List Price: $236.00
ISBN-10: 0073380938
ISBN-13: 9780073380933

Edition: 5th
Type: Hardcover
Publisher: McGraw-Hill/Irwin

About The Book

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of... Read more

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About The Book

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