Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

by Fortini-Campbell, Lisa A.
  • List Price: $29.95
  • ISBN-10: 1887229094
  • ISBN-13: 9781887229098
  • Edition: unknown
  • Type: Paperback
  • Publisher: The Copy Workshop

About The Book

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process... Read more

FINDING THE BEST PRICES

Related Books

News Reporting and Writing
  • Year: 2011
  • Edition: Tenth
  • Publisher: Bedford/St. Martin's
  • Type: Paperback
  • ISBN13: 9780312618117
  • ISBN: 0312618115
The Basics of Communication Research (with InfoTrac)...
  • Year: 2007
  • Edition: 1st
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780534507787
  • ISBN: 0534507786
Mass Media Research: An Introduction
  • Year: 2001
  • Edition: 9th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9781439082744
  • ISBN: 143908274X