Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

by Fortini-Campbell, Lisa A.

List Price: $29.95
ISBN-10: 1887229094
ISBN-13: 9781887229098

Edition: unknown
Type: Paperback
Publisher: The Copy Workshop

About The Book

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process... Read more

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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

About The Book

Related Books

Strategic Communications Planning for Effective Public...

Gender, Race, and Class in Media: A Critical Reader

Persuasion: Reception and Responsibility

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