Doing Anthropology in Consumer Research

Doing Anthropology in Consumer Research

by Denny, Rita M
  • List Price: $51.99
  • ISBN-10: 1598740911
  • ISBN-13: 9781598740912
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments.... Read more

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