Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage

Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage

by Fallon, Pat
  • List Price: $26.95
  • ISBN-10: 1591399270
  • ISBN-13: 9781591399278
  • Edition: Illustrated
  • Type: Hardcover
  • Publisher: Harvard Business Review Press

About The Book

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts... Read more

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