Promotion in the Merchandising Environment 2nd edition
by Swanson, Kristen K.- List Price: $115.00
- ISBN-10: 156367551X
- ISBN-13: 9781563675515
- Edition: 2nd
- Type: Hardcover
- Publisher: Fairchild Books
About The Book
Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual... Read more
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