on his unique background in mathematics and behavioral science to present the full scope of mathematics with vivid applications in real-life situations. Students stay engaged because Blitzer often uses pop-culture and up-to-date references to connect math to students' lives, showing that their world is profoundly mathematical. With the Fifth Edition, Blitzer takes student engagement to a whole new level. In addition to the multitude of exciting updates to the text and MyMathLab(R) course, new application-based MathTalk videos allow students to think about and understand the mathematical world in a fun, yet practical way. Assessment exercises allow instructors to assign the videos and check for understanding of the mathematical concepts presented.

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