Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising: Understanding Cultural Paradoxes

by de Mooij, Marieke
  • List Price: $80.00
  • ISBN-10: 1412970415
  • ISBN-13: 9781412970419
  • Edition: Third
  • Type: Paperback
  • Publisher: SAGE Publications, Inc

About The Book

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing... Read more

FINDING THE BEST PRICES

Related Books

Accounting II (SparkCharts)
  • Year: 2003
  • Edition: 60225th
  • Publisher: SparkCharts
  • Type: Paperback
  • ISBN13: 9781586639099
  • ISBN: 1586639099
Service Excellence
  • Year: 2007
  • Edition: 1st
  • Publisher: Pritchett Publishing Company
  • Type: Paperback
  • ISBN13: 9780944002025
  • ISBN: 0944002021
Good to Great: Why Some Companies Make the Leap and...
  • Year: -0001
  • Edition: 1st
  • Publisher: HarperBusiness
  • Type: Hardcover
  • ISBN13: 9780066620992
  • ISBN: 0066620996