Strategic Management in the Media: Theory to Practice

Strategic Management in the Media: Theory to Practice

by Küng, Lucy
  • List Price: $73.00
  • ISBN-10: 1412903130
  • ISBN-13: 9781412903134
  • Edition: 1st
  • Type: Paperback
  • Publisher: SAGE Publications Ltd

About The Book

Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a... Read more

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