
Strategic Management in the Media: Theory to Practice
by Küng, Lucy- List Price: $73.00
- ISBN-10: 1412903130
- ISBN-13: 9781412903134
- Edition: 1st
- Type: Paperback
- Publisher: SAGE Publications Ltd
About The Book
Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a... Read more
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