Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions

Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions

by Brent Green
  • List Price: $27.50
  • ISBN-10: 0976697351
  • ISBN-13: 9780976697350
  • Edition: N/A
  • Type: Paperback
  • Publisher: Paramount Market Publishing, Inc.

About The Book

By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a... Read more

FINDING THE BEST PRICES

Related Books

Having Our Say
  • Year: -0001
  • Edition: Reprint
  • Publisher: A Dell/Banbury Book
  • Type: Paperback
  • ISBN13: 9780440220428
  • ISBN: 0440220424
Death and Dying: Life and Living (Death & Dying/Grief &...
  • Year: 2004
  • Edition: 6th
  • Publisher: Wadsworth Publishing
  • Type: Paperback
  • ISBN13: 9780495506461
  • ISBN: 049550646X
Aging and Mental Health
  • Year: 2010
  • Edition: 2nd
  • Publisher: Wiley-Blackwell
  • Type: Paperback
  • ISBN13: 9781405130752
  • ISBN: 140513075X