Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions
by Brent Green- List Price: $27.50
- ISBN-10: 0976697351
- ISBN-13: 9780976697350
- Edition: N/A
- Type: Paperback
- Publisher: Paramount Market Publishing, Inc.
About The Book
By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a... Read more
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