arguing liability and damages in various types of personal injury cases, emphasizing the most effective approaches to relating the evidence and argument to the specific questions the jury must answer. If you primarily represent defendants, you will also find it helpful to review techniques the author describes to encourage large verdicts. But the extraordinary thing about this book is that all the practical tips, from basic forensic principles to how to help jurors develop a positive perception of your clients, couched in a cogent wit that is highly entertaining. Every Trial lawyer will be entertained and enlightened by Who Will Speak for the Victim? Although it is written by a personal injury plaintiff's lawyer from that perspective, defense counsel, as well as lawyers engaged in business, corporate, and family law litigation, will find that many of the concepts and principles this book discusses apply equally to their diverse specialties. Dozens of accounts of actual courtroom scenes illustrate jury persuasion and argument techniques that work-and those that don't. Basic forensic principles, such as posture, movement, vocal tone and pitch, and verbal content, are explored in these instructive pages, along with more advanced techniques like the art of subliminal persuasion. This readable book will help every trial advocate not only to develop more compelling arguments but also to present summations that are entertaining and provocative. For the plaintiff's advocate, chapters address methods of arguing liability and damages in various types of personal injury cases. The last four chapters present complete summations, taken from actual cases, that tie together the techniques and concepts explored throughout the book.

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