Buying In: What We Buy and Who We Are

Buying In: What We Buy and Who We Are

by Walker, Rob
  • List Price: $16.00
  • ISBN-10: 0812974093
  • ISBN-13: 9780812974096
  • Edition: N/A
  • Type: Paperback
  • Publisher: Random House Trade Paperbacks

About The Book

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom... Read more

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