Psychology Behind Trademark Infringement and Counterfeiting

Psychology Behind Trademark Infringement and Counterfeiting

by Zaichkowsky, J. L.
  • List Price: $170.00
  • ISBN-10: 0805847928
  • ISBN-13: 9780805847925
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Psychology Press

About The Book

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book... Read more

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