Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Jugenheimer, D. W.
  • List Price: $59.95
  • ISBN-10: 0765625644
  • ISBN-13: 9780765625649
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

FINDING THE BEST PRICES

Related Books

Twenty Ads That Shook the World: The Century's Most...
  • Year: 2012
  • Edition: Revised ed.
  • Publisher: Crown
  • Type: Paperback
  • ISBN13: 9780609807231
  • ISBN: 0609807234
Advertising and Promotion: An Integrated Marketing...
  • Year: -0001
  • Edition: 9th
  • Publisher: McGraw-Hill Education
  • Type: Hardcover
  • ISBN13: 9780073404868
  • ISBN: 0073404861
The Elements of Style, Fourth Edition
  • Year: -0001
  • Edition: 4th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205309023
  • ISBN: 020530902X