Advertising Account Planning: Planning and Managing an IMC Campaign

Advertising Account Planning: Planning and Managing an IMC Campaign

by Jugenheimer, D. W.
  • List Price: $210.00
  • ISBN-10: 0765625636
  • ISBN-13: 9780765625632
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

FINDING THE BEST PRICES

Related Books

Advertising Campaign Strategy: A Guide to Marketing...
  • Year: -0001
  • Edition: 4th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780324322712
  • ISBN: 0324322712
AutoCAD 2012 Tutorial - First Level: 2D Fundamentals
  • Year: 2011
  • Edition: Pap/Cdr
  • Publisher: SDC Publications
  • Type: Perfect Paperback
  • ISBN13: 9781585036370
  • ISBN: 1585036374
Ogilvy on Advertising
  • Year: -0001
  • Edition: Illustrated
  • Publisher: Vintage
  • Type: Paperback
  • ISBN13: 9780394729039
  • ISBN: 039472903X