
Strategic Communications Planning: For Effective Public Relations and Marketing
by Wilson, Laurie J.- List Price: $75.55
- ISBN-10: 0757548873
- ISBN-13: 9780757548871
- Edition: 5th
- Type: Paperback
- Publisher: Kendall Hunt Pub Co
About The Book
The basic principles of researched-based strategic planning remain unchanged… However, the tools used to conduct research, analyze data and... Read more
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