Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

by Michael J. A. Berry
  • List Price: $50.00
  • ISBN-10: 0471470643
  • ISBN-13: 9780471470649
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Wiley

About The Book

Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how... Read more

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