Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

by Hoyle, Leonard H.
  • List Price: $71.95
  • ISBN-10: 047140179X
  • ISBN-13: 9780471401797
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion,... Read more

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