Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry
  • List Price: $18.99
  • ISBN-10: 0446672319
  • ISBN-13: 9780446672313
  • Edition: Reprint
  • Type: Paperback
  • Publisher: Grand Central Publishing

About The Book

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from... Read more

FINDING THE BEST PRICES

Related Books

The Internship, Practicum, and Field Placement Handbook...
$314

The Internship, Practicum, and Field Placement Handbook...

  • Year: 2007
  • Edition: 6th
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205804962
  • ISBN: 0205804969
Olin's Construction: Principles, Materials, and Methods
$4595

Olin's Construction: Principles, Materials, and Methods

  • Year: 2006
  • Edition: 8th
  • Publisher: Wiley
  • Type: Hardcover
  • ISBN13: 9780471714057
  • ISBN: 0471714054
Construction Accounting & Financial Management
$3184

Construction Accounting & Financial Management

  • Year: -0001
  • Edition: 2nd
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780135017111
  • ISBN: 0135017114
Close