The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge...

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge...

by Katz, Helen
  • List Price: $48.95
  • ISBN-10: 0415873541
  • ISBN-13: 9780415873543
  • Edition: 4th
  • Type: Paperback
  • Publisher: Routledge

About The Book

The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations... Read more

FINDING THE BEST PRICES

Related Books

Media in America: A History
  • Year: 2006
  • Edition: 8th
  • Publisher: Vision Pr
  • Type: Paperback
  • ISBN13: 9781885219404
  • ISBN: 1885219407
The Art of Editing in the Age of Convergence
  • Year: 2008
  • Edition: 9th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780205569649
  • ISBN: 0205569641
Online Journalism
  • Year: 2011
  • Edition: 3rd
  • Publisher: Routledge
  • Type: Paperback
  • ISBN13: 9781934432174
  • ISBN: 1934432172