Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
by Shimp, Terence A.- List Price: $425.95
- ISBN-10: 0324593600
- ISBN-13: 9780324593600
- Edition: 8th
- Type: Hardcover
- Publisher: South-Western College Pub
About The Book
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all... Read more
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