mind issues of how private the information you provide will be kept. Studies have shown that 64% of consumers have left a Web site because of concerns about privacy, and that online retailers lose $6.2 billion a year in sales because of privacy issues. Lack of privacy conditions in building an application or a web site is a liability; conversely, a web site where the consumer feels that their privacy will be guarded is a competitive advantage. In our securityconscious world privacy is a topic of concern right up there with identity theft and spam. Yet until now there has not been one source of information for developers on how to develop applications and web sites that will take into consideration privacy concerns. JC Cannon draws upon the experience he has learned from his role in the corporate privacy group at Microsoft to give developers a complete guide to including privacy in their development process.It covers topics such as spam, digital rights management, the Platform for Privacy Preferences (P3P) project, and protecting database data.

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