Essentials of Global Marketing

Essentials of Global Marketing

by Hollensen, Svend
  • List Price: $213.00
  • ISBN-10: 0273717847
  • ISBN-13: 9780273717843
  • Edition: N/A
  • Type: Paperback
  • Publisher: Pearson

About The Book

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face... Read more

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