Basic Marketing Research

by Malhotra, Naresh

List Price: $400.00
ISBN-10: 0132544482
ISBN-13: 9780132544481

Edition: 4th
Type: Hardcover
Publisher: Pearson

About The Book

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that... Read more

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Basic Marketing Research

About The Book

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Operations Management (9th Edition)

Contemporary Management

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