Basic Marketing Research
by Malhotra, Naresh- List Price: $400.00
- ISBN-10: 0132544482
- ISBN-13: 9780132544481
- Edition: 4th
- Type: Hardcover
- Publisher: Pearson
About The Book
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that... Read more
Related Books

- Year: 2008
- Edition: 8th
- Publisher: McGraw-Hill/Irwin
- Type: Paperback
- ISBN13: 9780073381558
- ISBN: 0073381551

- Year: 2001
- Edition: 9th
- Publisher: McGraw-Hill/Irwin
- Type: Hardcover
- ISBN13: 9780078137242
- ISBN: 0078137241

- Year: -0001
- Edition: 7th
- Publisher: Pearson
- Type: Hardcover
- ISBN13: 9780136098676
- ISBN: 0136098673