Principles of Service Marketing and Management

Principles of Service Marketing and Management

by Christopher Lovelock
  • List Price: $180.33
  • ISBN-10: 0130404675
  • ISBN-13: 9780130404671
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management... Read more

FINDING THE BEST PRICES

Related Books

The Bar and Beverage Book
  • Year: -0001
  • Edition: 4th
  • Publisher: Wiley
  • Type: Hardcover
  • ISBN13: 9780471647997
  • ISBN: 0471647993
The Meat Buyer's Guide
  • Year: -0001
  • Edition: 6th
  • Publisher: North American Meat Processors
  • Type: Spiral-bound
  • ISBN13: 9781935593003
  • ISBN: 1935593005
Worldwide Destinations, Fifth Edition: The geography of...
  • Year: -0001
  • Edition: 5th
  • Publisher: Butterworth-Heinemann
  • Type: Paperback
  • ISBN13: 9780750689472
  • ISBN: 0750689471