Consumer Behavior: Building Marketing Strategy

Consumer Behavior: Building Marketing Strategy

by Hawkins,Delbert
  • List Price: $400.00
  • ISBN-10: 0073381101
  • ISBN-13: 9780073381107
  • Edition: 11st
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing... Read more

FINDING THE BEST PRICES

Related Books

Marketing: An Introduction (10th Edition)
$195

Marketing: An Introduction (10th Edition)

  • Year: -0001
  • Edition: 10th
  • Publisher: Prentice Hall
  • Type: Paperback
  • ISBN13: 9780136102434
  • ISBN: 0136102433
Management of a Sales Force
$1498

Management of a Sales Force

  • Year: -0001
  • Edition: 12nd
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073529776
  • ISBN: 007352977X
E-Marketing (6th Edition)
$375

E-Marketing (6th Edition)

  • Year: 2001
  • Edition: 6th
  • Publisher: Prentice Hall
  • Type: Mass Market Paperback
  • ISBN13: 9780132147552
  • ISBN: 0132147556
Close