Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch, George
  • List Price: $193.44
  • ISBN-10: 0073381098
  • ISBN-13: 9780073381091
  • Edition: 8th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative... Read more

FINDING THE BEST PRICES

Related Books

Video Basics
  • Year: -0001
  • Edition: 6th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780495569435
  • ISBN: 0495569437
The Interpersonal Communication Book 12th Edition
  • Year: -0001
  • Edition: 12nd
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205625703
  • ISBN: 0205625703
Publication Manual of the American Psychological...
  • Year: -0001
  • Edition: 6th
  • Publisher: American Psychological Association
  • Type: Paperback
  • ISBN13: 9781433805615
  • ISBN: 1433950618