Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

by Belch, George
  • List Price: $193.44
  • ISBN-10: 0073381098
  • ISBN-13: 9780073381091
  • Edition: 8th
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative... Read more

FINDING THE BEST PRICES

Related Books

Public Relations: Strategies and Tactics (10th Edition)
  • Year: 2011
  • Edition: 10th
  • Publisher: Pearson
  • Type: Hardcover
  • ISBN13: 9780205770885
  • ISBN: 0205770886
Gendered Lives: Communication, Gender and Culture
  • Year: 2001
  • Edition: 9th
  • Publisher: Cengage Learning
  • Type: Paperback
  • ISBN13: 9780495794165
  • ISBN: 0495794163
Introducing  Communication Theory: Analysis and Application
  • Year: -0001
  • Edition: 4th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Paperback
  • ISBN13: 9780073385075
  • ISBN: 0073385077