Thinking begins by listening and we began THiNK by listening to and observing students and instructors. McGraw-Hill conducted extensive research to gain insight into students' studying and buying behavior, as well as instructor challenges. Students told us they wanted more portable texts with innovative visual appeal and content that is designed according to the way they learn. Instructors told us they wanted a way to engage their students without compromising on high quality content. . . THiNK is critical thinking come to life. This innovative text provides instructors with scholarly yet succinct content on critical thinking and logical argumentation in a format that captivates students. With current examples, exercises, and applications, and powerful pedagogy that links concepts within and between chapters, THiNK directs students to make connections between skill development and application to their college studies, careers, and personal lives. . . More current, more portable, more captivating, plus a rigorous and innovative research foundation adds up to: more learning. When you meet students where they are, you can take them where you want them to be. .

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