appealing to students' interests and language; using familiar stories, illustrations, and scenarios and a direct-to-student writing style; and a narrative built on questions, the distance is lessened between the student and the unfamiliar concepts of economics. The book also maintains a focus on presenting basic concepts in depth and developing economic analysis step-by-step, rather than covering hundreds of topics superficially. With this book, students are discouraged from simply memorizing facts and are engaged in active learning.

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